Trade Aid

Making a World of Difference

Newsletter Signup

Support for ongoing projects has continued unabated in 2020 and now into 2021, further establishing the influence that Trade Aid UK has been able to give to important relief programmes worldwide. Much of this has been enabled by the continued sale of Trade Aid UK Granulated and Caster Sugar through Tesco Stores and online at Ocado. The use of external aid agencies and charities has been instrumental in us being able to reach the remotest parts of the globe where often the needs are greatest. The individual aid projects supported by the Trade Aid UK Foundation can be viewed by simply scrolling up and down the project panel on this page and clicking on the project that interests you.

Scroll Up
Scroll Down

Emergency Feeding Programme

Trade Aid UK have stepped in to provide funding to SEED Madagascar to support an urgent feeding programme due to a developing famine situation in Madagascar. The situation is rapidly deteriorating and, whilst thankfully the Covid pandemic has not yet hit as hard as expected in terms of the infection rate, secondary effects are becoming catastrophic. 

With an ongoing drought and few imports, food prices in Madagascar are rocketing. Adequate rice to feed families is simply becoming unaffordable for many. SEED have received disturbing reports of communities resorting to swamp plants and even eating clay while food insecurity takes hold.

SEED have seen an an opportunity to partner with the Tsagniriha clinic (CSB), distributing food while working closely with the government employed nurse and midwife. The aim is to target pregnant mothers and mothers with young children as a priority and then go beyond if resources allow. 

Hunger is on the rise in southern Madagascar due to consecutive years of drought,  affecting half the region’s population, or 1.5 million people, and forcing most families to eat insects, the World Food Programme (WFP) reported in December 2020. The figure is three times the number projected mid-year, with women and children comprising most of those experiencing “crisis” or “emergency” hunger conditions. 

The UN agency pointed out that Madagascar already had the world’s 10th highest rate of stunting, as almost half of all children under the age of five suffer from chronic malnutrition. As hunger numbers rise, so does the proportion of families who are resorting to crisis-coping mechanisms.  The majority of them are having to eat bugs. They are selling off lifesaving livelihood assets, farm implements and kitchen utensils according to reports from the field.

The hunger and malnutrition is the result of three years of ruined harvests, hampering access to food and affecting people across 10 districts. WFP has described the situation as “extremely worrying”.

SEED was initially established as a Scottish charity, Azafady, in 1994 and became a registered charity in England and Wales in 1999. SEED’s basic aim is to alleviate human poverty whilst protecting a biologically rich but greatly endangered environment by empowering the poorest people of the region to meet their basic needs and establish sustainable livelihoods. If you would like to know more about SEED Madagascar and its other projects and volunteer programmes, then you can do so by logging onto their website at


Emergency Feeding Programme - Image 1
Travel Insure Footer